Why Your Team Isn’t Performing (And the 4 Personality Types You Need to Scale in 2025)
May 24, 2025
If your team isn’t executing the way you want, it’s not your fault — it’s your framework.
Here’s the truth: most visionary CEOs are amazing at big-picture thinking, strategy, and ideas. But if you’re constantly frustrated by a lack of follow-through, missed deadlines, or underperformance… it’s likely because you haven’t built a team that complements your strengths.
In this post, I’m walking you through the four essential personality types every service-based business needs to scale successfully in 2025. This framework is what I use inside CEO Liberation to help high-performing entrepreneurs build teams that actually get things done — without burnout, micromanaging, or hiring the wrong people.
Why Most Visionary CEOs Feel Stuck
99% of the CEOs I work with are visionaries.
They’re brilliant idea-generators — driven by impact and creativity. But they struggle when it comes to choosing the right people to bring those ideas to life. Why? Because they accidentally hire other visionaries.
That leads to a lot of dreaming and very little doing.
If that sounds familiar, you’re not broken. You just need a more balanced framework for your team.
The 4 Personality Types Every Business Needs to Scale
These roles are based on the Myers-Briggs system and mapped to entrepreneurial growth. You can take the free 16personalities.com test in under 10 minutes — and it’s incredibly insightful for both hiring and restructuring your existing team.
1. The Visionary (Usually the CEO)
You’re the big-picture thinker.
You’re driven by creativity, problem-solving, and innovation. You’re most lit up when you’re dreaming up new offers, imagining the future of your brand, or building new revenue streams.
Your strength: strategic direction, long-term vision, and innovative growth ideas.
Ideal roles: CEO, Creative Director, Vision + Strategy Lead.
🧠 If this is you, you need a team that helps bring your vision into reality — not more visionaries.
2. The Strategist
This is your integrator — your COO-type.
They take your wild ideas and ground them into actionable plans. They love spreadsheets, systems, and thinking through the how.
Your strength: logical thinking, project management, KPI tracking, process design.
Ideal roles: Operations Manager, Head of Strategy, Fractional COO.
Without a strategist, visionaries tend to spin in idea-mode and struggle to execute consistently.
Watch the full video here:
3. The Implementer
If you’re wondering why tasks keep falling through the cracks… this is the role you’re missing.
Implementers are the doers. They’re task-oriented, detail-focused, and love checking things off a list.
Your strength: execution, client delivery, consistency, task completion.
Ideal roles: VA, Project Coordinator, Client Manager, Content Repurposer.
💡 Implementers turn strategy into results. Every visionary needs one — or a few.
4. The Connector
The most overlooked hire — and the one that fuels retention and culture.
Connectors are people-focused and emotionally attuned. They’re amazing at team morale, relationship-building, and client care.
Your strength: communication, empathy, emotional intelligence, motivation.
Ideal roles: Community Manager, Account Manager, Sales Support, HR/Team Lead.
✨ If you want a team that sticks together — and clients who rave about you — this role is essential.
How to Identify (and Optimise) Your Team
Whether you’re hiring or already have a team, here’s how to use this framework:
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Take the test yourself at 16personalities.com — learn your own strengths and blind spots.
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Ask your team to take the test. Identify where they naturally shine — and make sure their responsibilities match.
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Tweak tasks accordingly. Sometimes, it’s not about hiring more people. It’s about realigning your current team to match their gifts.
A Smart Hiring Tip
When hiring for action-oriented roles, sneak this into your job post:
“If you’ve read this far, mention ‘blue butterflies’ in your response.”
This small detail helps you immediately filter out applicants who don’t follow instructions — or skim the application. 80% of people will miss it. You only want the 20% who pay attention and take action.
From there, ask them to complete a short form or task. You’ll go from dozens of applicants to a handful of highly aligned contenders.
Final Thoughts: Build a Team That Scales With You
The fastest path to growth in 2025 isn’t doing more — it’s building a team that supports your genius.
You don’t need to be good at everything. You just need to know where you shine — and surround yourself with people who complement, support, and amplify your vision.
Ready to Optimise or Grow Your Team?
🚀 Grab my CEO Liberation Toolkit — it includes this framework, team audit templates, and a scalable team structure.
📩 Or book a call if you’re ready to scale your business with the right support around you.
💬 Comment below: Which personality type are YOU? And which one do you most need to hire next?
