Why Mindset, Not Just Strategy, Will Take You to Six Figures and Beyond

You’re smart. You’re strategic. You’ve tried the funnels, the tactics, the “do this and scale” formulas… and yet, it still feels like something’s not clicking.

If you're hovering at five figures and craving more freedom, income, and impact, I want you to know this:
It’s not your strategy that’s broken.
It’s your mindset that needs upgrading.

The Surprising Stat Most Coaches Ignore

Did you know that 80% of successful entrepreneurs believe mindset is more important than strategy?
And according to a Stanford study, adopting a growth mindset can lead to 35% more business growth over time.

This isn’t just fluff—it’s neuroscience, psychology, and sustainability rolled into one. Strategy helps, sure. But it’s your belief in yourself, your resilience, and your willingness to evolve that unlocks the next level.

Fixed vs. Growth — Which Are You Operating From?

Let’s be real. Strategy without belief becomes busywork.

If you’re stuck in a fixed mindset, you might:

• Avoid risks (what if it fails?)

• Doubt your offers (am I really good enough?)

• Take rejection personally

• Burn out trying to “get it right”

With a growth mindset, on the other hand:

• You see challenges as feedback

• You adapt when things don’t go to plan

• You trust that success is a skill — not just a strategy

And that’s where everything begins to shift.

My Story — I Had Every Strategy… But I Was Stuck

Before I launched this business, I’d spent years helping others grow theirs.
I knew the playbook. I had the strategy.

But when I went all in on my business, I hit wall after wall.
Every missed sale felt personal.
Every failure lingered for weeks.
It wasn’t until I read Carol Dweck’s book Mindset that I realised what I was missing.

I hadn’t built the internal muscle of a growth-minded entrepreneur.

The Mindset Shift That Took Me from £5K to £100K+

Once I committed to rewiring my thoughts — even for just 2 hours a day while my baby napped — everything changed.

I focused my energy not on what might go wrong, but on:

• What I was learning

• How I could adapt

• What I believed about my ability to grow

Neuroscience shows it takes 21 days to rewire a thought pattern. I stuck with it. And over time, my thoughts shifted…
So did my offers.
My clients.
My revenue.

Strategy Needs a Strong Mindset to Work

Even the best strategy can’t work if your inner voice is saying:

• “You’re not ready.”

• “What if they judge you?”

• “What if you fail?”

Mindset gives strategy legs.
It gives you the courage to:

• Launch imperfectly

• Pivot when something doesn’t convert

• Stay in the game long enough to win

One Question to Ask When You Feel Stuck

When fear creeps in, instead of spiralling, ask:

“What am I learning from this challenge?”
“How can I pivot to make it work?”

That shift alone moves you from stuck to self-led.
From fixed to free.

Watch the Full Video Here on my Youtube

https://youtu.be/ljbcPn6MImI?si=ao2T54BCL35cdeX3

Ready to shift into growth?

If you're building a business but feel like you're bumping into the same ceiling over and over — mindset is likely the missing link.
The good news? You can absolutely rewire it.

💡 Grab my free CEO Vision Formula to map out your next-level business — with mindset at the centre:
👉 www.kaitlyncook.co/swipemyceo