Why Fear Is a Sign You’re Growing (And What to Do About It)

You’re not doing anything wrong. You’re just scared.
And fear? It’s not the enemy. In fact, it might just be your greatest guide in business.

We talk a lot about success. Revenue goals. Vision boards. Scaling strategies. But what we don’t always talk about is the invisible wall that stands between where you are and where you want to be.

That wall is fear. And today, I want to show you how to move through it—so you can grow your business, increase your income, and feel safe doing it.

The Fear Zone: What It Really Means

You’ve likely felt it before.

That moment when you decide to launch something new… and suddenly your chest tightens. Your brain starts spinning stories.
“What if no one buys?”
“What if I fail?”
“What if this isn’t the right time?”

This is the Fear Zone—and it’s a natural, neurological response to change. Your brain isn’t broken. You’re not self-sabotaging. You’re simply stepping outside the familiar. And to your nervous system, unfamiliar = unsafe.

Here’s the truth most people won’t tell you:
You must move through the Fear Zone to grow.
There is no bypassing it. There is no version of success that doesn’t include discomfort.

From $12K to $180K: My Personal Fear Story

In my first year of business, I made just $12,000.
Why?
Because I kept retreating every time fear showed up. I avoided discomfort, played small, and told myself I was “waiting for clarity.”

In my second year, everything changed. I found out I was pregnant and suddenly needed to make more money—with only two hours a day to work.

So I made a decision:
I would stop running from fear and start working with it.

That year, I made $180,000.
Same me. Same knowledge.
The only difference? I stopped letting fear be the decision-maker.

The Four Zones of Growth

Here’s what it actually looks like to grow:

1. Comfort Zone – Where everything feels safe but stagnant.

2. Fear Zone – Where 98% of people retreat. It feels unfamiliar, uncertain, and terrifying.

3. Learning Zone – Where your nervous system calms down and your brain becomes creative again.

4. Growth Zone – Where you reach your goals, make more money, and experience true transformation.

Success doesn’t come from staying comfortable.
It comes from finding the courage to stay present when fear arises.

Signs You’re In the Fear Zone

How do you know you’re in it?

• Procrastination.

• Overthinking or spiralling.

• Blame or anger.

• Trying to control everything.

• Feeling physically unwell (tight chest, racing heart, shallow breathing).

These aren’t signs you should stop.
They’re signs you’re on the edge of a breakthrough.

5 Powerful Tools to Move Through Fear

Here are some of the exact tools I’ve used (and now teach) to navigate the Fear Zone with compassion and power:

1. EFT Tapping
Use Emotional Freedom Technique to reduce stress and rewire your nervous system. Try Brad Yates on YouTube for guided sessions that instantly shift your energy.

2. Box Breathing
Inhale for 4, hold for 4, exhale for 4, hold for 4. This signals safety to your body and helps you stay present.

3. Journal Your Triggers
Write down exactly how fear shows up in your body and mind. Keep this near your desk so you can spot the pattern when it arises.

4. Visualise the Fear as a Child
I imagine my fear is my four-year-old son, Alfie. If he came to me scared, I wouldn’t shame him. I’d hold him.
What if you held your fear with that same softness?

5. Meditate and Slow Down
Fear wants you to move fast and fix everything. Your power is in pausing. Even one mindful breath is enough to remind your body: We are safe here.

You Don’t Need to Be Brave All the Time

You just need one moment of courage.

One moment to feel the fear, do the breath work, tap it out, and take one step forward.
When you take action, fear quiets down.
When you retreat, it gets louder.

So choose to move. Choose to grow.
Because on the other side of fear is everything you’re working so hard for.

Ready to Rewire Your Relationship with Fear?

📘 Download the Free Fear Zone Workbook – your 22-page guide to understanding, navigating, and overcoming fear in business.
Inside, you’ll identify your triggers, regulate your nervous system, and build a personalised fear toolkit that supports your income growth.

👉 Grab Your Copy Here

You are your greatest asset.
Not your offer. Not your strategy.
You.

And when you learn how to lead yourself through fear, you become unstoppable.

You’ve got this.
Kaitlyn x