The Simple Brain Rewire That Helped Me Overcome Self-Doubt in Business

Mar 24, 2025
Kaitlyn Cook smiling confidently in a rust-coloured top, representing empowered mindset and business success for female entrepreneurs

When I first started my business, I knew how to grow others' businesses. I had strategy. I had systems. I had years of experience. But when it came to mine?

I hesitated.

I second-guessed myself.

I lowered my prices.

I played small even when I knew I was made for more.

That sneaky inner voice whispered:

"Who are you to do this?" "What if you fail?"

Sound familiar?

Let me be clear: Your strategy can be perfect. But if your mindset isn't aligned, it will sabotage every step you take.

So I went to work—not on a new funnel, but on my beliefs.

And what I found changed everything:

Your brain runs on patterns.

What you think repeatedly becomes what you believe. And what you believe shapes every action and decision you make.

My shift came the moment I realised: I wasn’t broken. I was just conditioned.

Conditioned to doubt. To shrink. To wait until I felt "ready."

But confidence doesn’t come before the leap. It’s built in the leap.

 

How I Rewired My Mindset (even while I slept)

I started listening to affirmations and subliminals every night. At first, I was sceptical. Could words while I sleep really change my life?

But night after night, I noticed a shift.

  • I woke up more certain.

  • I raised my prices.

  • I took bolder action.

  • I owned my role as a CEO.

That small habit rewired my entire self-perception. It didn’t just give me confidence. It reminded me of who I’d always been before the doubt crept in.

 

Why Subliminals Work

Your subconscious is most open to suggestion when you're relaxed—especially as you're drifting off to sleep. That’s when empowering beliefs can bypass the doubt and plant new truths:

 

I am capable. 

I attract aligned clients with ease. 

My business is a vehicle for wealth and freedom.

 

That repetition creates a new reality—because it creates a new YOU.

 

I Created This for You

This simple practice changed my business and my life. So I created something for you.

An 8-hour subliminal track filled with 99 powerful business affirmations— To rewire your beliefs. To anchor you in confidence. To attract the right clients.

You can play it while you work, rest, or sleep.

Listen for Free

Click here to listen now (completely free) → https://youtu.be/k6ON5_SF3R4

Let it play in the background. Put it on loop overnight. Give yourself 21 days. Watch how your confidence expands.

 

Final Thoughts

Growth isn’t just about strategy. It’s about becoming the woman who believes she’s worthy of what she desires.

You get to choose what changes. You get to decide what thoughts you feed.

Your next-level self? She’s already within you. Sometimes, you just need to hear it enough times to believe it.

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Want personalised support as you rise? Grab my free Momentum Roadmap—a guide to help you scale to consistent 50K months with more clarity, alignment, and joy.

To your rise, Kaitlyn x