Have you ever set a big revenue goal — say 10K or 20K months — but felt stuck, disconnected, or unmotivated when it came to taking action toward it? Maybe you’ve written it down, said the affirmations, and made a vision board… but the needle just hasn’t moved.

Here’s the truth: if your goals don’t light you up, they’re not going to last. And that’s where most entrepreneurs — especially purpose-driven women — hit resistance. They know what they want, but they haven’t clarified why they want it. And without that, business becomes another to-do list, not a mission.

In this blog post, I’ll walk you through the exact mindset practice I’ve used to:

• Grow from earning $12K a year to $180K working just 2 hours a day.

• Create a business that supports my lifestyle, family, and travel.

• Help thousands of female entrepreneurs scale with intention.

Let’s dive in…

Why Your "Why" Matters More Than You Think

Setting a goal is just step one. But the emotional connection behind that goal — your why — is what pulls you forward when you hit fear, fatigue, or failure.

Your why becomes the anchor. It becomes the fuel.

When I first started my business, my only goal was to keep living in Thailand with my partner. That was my why.

It was small. It was personal. And it was powerful enough to get me out of bed at 6am and pitch on platforms like Upwork with shaky hands and no clue if it would work.

Years later, that why evolved — now it’s about creating generational freedom, supporting my child’s education, and continuing to travel the world while building a legacy.

You can absolutely allow your goals and your why to grow with you.

The 3-Step Practice That Changed Everything

This is the exact process I still use — and the one I’ve taught to over 10,000 entrepreneurs around the world.

1. Ask Yourself: What Do You Want?

Get specific. Instead of saying, “I want more clients,” say, “I want to earn £10,000 per month through high-ticket coaching packages.”

Make sure this number or outcome actually means something to you — not just something you saw trending online.

2. Ask: Why Do You Want It?

This is where the magic happens. Think emotionally and practically:

• Will it allow you to leave your 9–5?

• Give your family more freedom?

• Create peace of mind?

• Fund a cause you care about?

When you connect your goal to a deep emotional driver, you create momentum that lasts longer than motivation.

3. Take One Aligned Action Step

Once you know your what and your why, the next step is action — but not the kind that burns you out.

Instead, ask:

• What’s one step I can take today that brings me closer to this goal?

It might be pitching to a client, filming a video, or updating your offer page. Whatever it is, it’s forward motion. And repeated daily, it creates a compounding effect that drives sustainable growth.

Watch Full Video Here:

How This Changed My Business (and My Clients’ Too)

When I applied this practice daily, my business exploded. I went from earning $12K in my first year to $180K in year two while working just a couple of hours a day.

That’s because:

• I stopped focusing on what looked good on paper

• I started focusing on what felt right in my soul

And that’s when business became fun again.

My clients have experienced the same — launching sold-out programs, hitting £10K+ months, creating new offers that align with their values, and finally feeling like the CEO they were always meant to be.

Your Turn: Make This Practice Yours

Tomorrow morning (or right now), before the scroll begins and the noise kicks in, sit down with a journal or a blank document and answer these 3 prompts:

1. What do I want?

2. Why do I want it?

3. What’s one action I can take today?

Rinse and repeat. This is how you build the life and business that feels good and makes money.

Bonus Resource: Free Prosperity Path Guide

If you want help implementing this and seeing how it played out in real life — I’ve got something powerful for you.

✨ Download my FREE Prosperity Path Workbook with the 30 activities I used to go from $12K to $180K. Step-by-step support for your own breakthrough.
https://www.kaitlyncook.co/prosperity-path-challenge