5 Business Mistakes That Cost Me Time, Money & Growth—And How You Can Avoid Them

Let me tell you the truth about growing a service-based business:

It’s not just about the wins, the launches, or the six-figure months.
It’s also about the mistakes—because they shape your strategy, your mindset, and your leadership.

Over the past decade, I’ve coached hundreds of women, scaled multiple service offers, and helped CEOs create calm, self-sustaining businesses. But before that? I made every mistake in the book.

Here are the 5 biggest ones—and the exact shifts that will save you time, revenue, and unnecessary stress.

🔥 Mistake #1: Assuming My Team Would Care As Much As I Do

I believed that if I hired the “right people,” they’d take initiative, problem-solve, and care like I did.

But here’s the truth:
No one will care about your business as much as you do—and that’s okay.

What Went Wrong?
❌ No SOPs or clear expectations
❌ Assumed people would figure it out
❌ Hired thinkers, not doers

The Fix:
✔️ Set clear expectations early
✔️ Create documented systems
✔️ Train your team the way YOUR business needs—not how others say it should be done

👉 Want to systemise your growth? Download the free CEO Vision Formula 

❌ Mistake #2: Relying on One Client for All My Revenue

At one point, 80% of my income came from ONE client.
When the contract ended, so did my cash flow.

What Went Wrong?
❌ No pipeline
❌ No system for follow-ups
❌ No diversified revenue

The Fix:
✔️ Build a waitlist and CRM system
✔️ Nurture leads before you need them
✔️ Stop overdelivering at the expense of your own growth

👉 Get the pipeline structure I use in the CEO Vision Formula

🕰️ Mistake #3: Waiting Too Long to Launch My Course

I had the expertise… but waited FOUR YEARS to launch my first course.

Why?
❌ “I’m not ready” syndrome
❌ Fear of imperfection
❌ Thinking I needed one more certification

The Fix:
✔️ Launch before you feel ready
✔️ Start with a beta, iterate later
✔️ Stop comparing yourself to people 10 steps ahead

👉 Need help getting it out of your head and into the world? My YouTube channel is packed with tips.

🙅‍♀️ Mistake #4: Letting Other People’s Opinions Shape My Offers

When you’re not confident in your positioning, every piece of advice feels like truth.

I changed my prices, offers, and content—based on feedback from people who weren’t even my ideal clients.

What Went Wrong?
❌ Pivoted too fast
❌ Chased visibility over alignment
❌ Took advice from the wrong people

The Fix:
✔️ Anchor into YOUR expertise
✔️ Give your offers time to gain traction
✔️ Filter feedback—only accept it from ideal clients

👉 My CEO Vision Formula walks you through structuring profitable, high-value offers with clarity.

🧩 Mistake #5: Thinking Strategy Alone Was Enough

As a strategist, I believed that a perfect plan = success.
But clients didn’t just need steps—they needed emotional safety, mindset work, and energetic capacity to actually implement.

What Went Wrong?
❌ Ignored mindset
❌ Focused on execution only
❌ Missed emotional resistance and burnout

The Fix:
✔️ Pair strategy with nervous system work
✔️ Teach clients how to move through fear
✔️ Understand that growth is emotional

👉 My YouTube video on mindset + scaling is a must-watch if this resonates.

💡 Final Thoughts: Growth Isn’t Linear—But It Can Be Aligned

Every mistake refined me.
Taught me clarity.
Taught me compassion.
And ultimately taught me how to build a business I actually want to run.

Now I teach my clients how to do the same—without the wasted time, stress, or burnout.

🚀 Ready to scale with clarity and peace?
✅ Download the CEO Vision Formula

Your next level doesn’t require hustle.
It requires alignment.

Let’s make it happen.