The Journey That Built This Business
2016 — The Quiet Collapse
At the height of my corporate career, I took a step back — not for strategy, but survival. I was unknowingly battling depression, stuck living a life built on others’ expectations. That year, I chose to pause, reflect, and begin rewriting the story I wanted to live. I was also ranked the #2 Business Specialist in Australia.
2018 — Met the Love of My Life
I met Tom, the man who would later become my fiancé, partner, and biggest supporter. His presence reminded me what grounded, expansive love feels like — and gave me the courage to bet on myself again.
2019 — The Leap That Changed Everything
With my visa expiring and love on the line, I made a choice — not just to stay with Tom, but to bet on what could be. I started my business not from a grand plan, but from deep love, trust, and the belief that something beautiful could grow from the unknown. And it did. That leap became the foundation for a business — and a version of me — I didn’t know I was capable of becoming.
2020 — Rebuilding While Pregnant
A surprise pregnancy. A full-body panic attack. And then: clarity. I rebuilt the business from the ground up while rewriting every belief I had about success, alignment, and enoughness.
2022–2023 — Expanding Beyond What I Thought Was Possible
Without ads. Without a website. I focused on results, alignment, and reputation. What followed was transformational — I began making in a week what I used to earn in a year. Then, in a day, what once took a year to achieve. This was more than scaling. It was a deep, expansive shift in identity, worth, and possibility.
2023 — Global Recognition
I was recognised in the Top 1% of Business Strategists and Coaches on the world’s largest freelance platform — a reflection not just of numbers, but of the impact, transformation, and integrity I bring to my clients.
2024 — DIY Website & Top Coach Recognition
I rebuilt my website myself — not just to get it done, but to truly reflect my work. That same year, I was named one of the Top Coaches in Southampton for my impact and leadership.
And the story doesn’t end here...
The next chapter is still unfolding. One of deeper alignment. More freedom. More simplicity. More joy.
I will heal. I will learn. I will grow. I will evolve. I will scale. I will laugh. I will cry. I will rise again and again.
This is the power of writing your own story. Not waiting for permission — but choosing to begin.
You’re invited to write yours.
Canggu, Bali · 2019
My first year in business — no roadmap, just a visa deadline, a leap of faith, and a dream. We lived in Canggu for 9 months, and I achieved one of mine: becoming fluent in Bahasa Indonesia. It was the year I began building a business and a new version of me.
January 2020 · Geelong, Australia
One week, three scans, and a truth that changed everything: I wasn’t 6 weeks pregnant — I was 16. This photo was taken just days later, before my first (and only) panic attack. Everything was shifting — and I was about to rebuild everything from the inside out.
March 2021 · Geelong, Australia
Eight months into motherhood — Alfie in one arm, a Mark Manson book in the other. I was learning how to heal, grow, and navigate an identity that now included both mother and businesswoman. I still craved success. I still had big dreams. And I wanted to prove — to myself and to other women — that you don’t have to choose. You can be both. You can rise through it.
October 2021 · Hampshire, UK
Freshly back in the UK. My first “professional” photos — just me and Alfie, laughing. For the first time, I felt the quiet hope that maybe, just maybe, I could do both. And maybe... I could even do both well.
May 2023 · London, UK
My second round of professional photos — this time, I craved something sharper. More corporate. More leadership. I was discovering a new side of me: one that was structured, strategic, and ready to lead… grounded in all the personal growth I’d done, but clear I was here to build something big.
June 2025 · Southampton, UK
The first time I stood in front of a room and shared my story — speaking to mothers about making more money by doing less for everyone else, and more for themselves. More of what aligns. What matters. What feels good.
I’d planned to wear something bold, something me — but that morning, I played myself down. I still wasn’t used to letting myself fully shine. But standing there… I knew it was time.
I'm continuing to write the rest moment by moment
Hey, I’m Kaitlyn — and I’ve never taken the traditional path.
I’ve become the best in everything I’ve done — not because I followed a set formula, but because I did it my way. A way that matched the season I was in. A way that honoured the bigger vision I’ve always felt called to lead.
It didn’t start with a plan — it started with a decision.
My business began in January 2019, not with a polished launch but with a visa about to expire, a long-distance love story, and a leap of faith. I’d already left my corporate career as a top-performing business specialist at 26 — because I felt like I was living someone else’s life.
Then came the reckoning.
I scaled fast. Hired too quickly. Burned through profit. I tried fixing what others had broken — and in the process, I broke myself. Our minds love to lie like that.
At 4 months pregnant, clarity hit. The panic attack was a turning point. I didn’t rebuild harder — I rebuilt more aligned. Simpler. Stronger.
From breakdown to breakthrough
Since then, I’ve grown a business that hit 7 figures — without a website or social media (until recently). I thought it was strategy. But it was fear. Fear of being seen. Fear of showing up fully as myself.
I hired three people to build my website. It never felt right. So I rebuilt it myself — not just to launch, but to finally understand how my business works through the lens of client experience.
Today, I help others lead from within.
I coach founders, creatives, and consultants to scale their business their way — with strategic clarity, subconscious rewiring, and sustainable systems.
I’ve supported Fortune 500 execs, wellness entrepreneurs, fast-scaling startups, and 7-figure founders. I’ve been named one of the top coaches in Southampton. But most importantly, I’ve walked the path myself. Now I help you walk yours.
Choose Your Next Step
✨ Just getting started?
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